Vera Wang

 has long been dubbed the doyenne of the bridal industry. After 30 years in the 

business, Wang to have no plans of slowing down. 

The designer announced a rebrand this year —Vera Wang Bride—in collaboration with bridal juggernaut Pronovias. 

“With this collection, we’re able to walk the fine line between being commercial, which you don’t want to be a dirty word, and being creative,” Wang says.

The designer has struck a 10-year licensing deal with Pronovias Group to manufacture, distribute and market Vera Wang Bride in its global fleet of stores and wholesale accounts 

 “There is a new reality where consumers are in the mood for some more elaborate, edgy, and intellectual work,” she says. 

“Bridal is a part of fashion; it’s not just an offshoot of formal dressing.”

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