has long been dubbed the doyenne of the bridal industry. After 30 years in the
business, Wang to have no plans of slowing down.
The designer announced a rebrand this year —Vera Wang Bride—in collaboration with bridal juggernaut Pronovias.
“With this collection, we’re able to walk the fine line between being commercial, which you don’t want to be a dirty word, and being creative,” Wang says.
The designer has struck a 10-year licensing deal with Pronovias Group to manufacture, distribute and market Vera Wang Bride in its global fleet of stores and wholesale accounts
“There is a new reality where consumers are in the mood for some more elaborate, edgy, and intellectual work,” she says.
“Bridal is a part of fashion; it’s not just an offshoot of formal dressing.”