PRONOVIAS by VERA WANG – New and Global. Bridal Collection 2022
Vera Wang
has long been dubbed the doyenne of the bridal industry. After 30 years in the
business, Wang to have no plans of slowing down.
The designer announced a rebrand this year —Vera Wang Bride—in collaboration with bridal juggernaut Pronovias.
“With this collection, we’re able to walk the fine line between being commercial, which you don’t want to be a dirty word, and being creative,” Wang says.
The designer has struck a 10-year licensing deal with Pronovias Group to manufacture, distribute and market Vera Wang Bride in its global fleet of stores and wholesale accounts
“There is a new reality where consumers are in the mood for some more elaborate, edgy, and intellectual work,” she says.
“Bridal is a part of fashion; it’s not just an offshoot of formal dressing.”
